SEO is indeed one of the most misinterpreted and misunderstood concept in the world of online marketing. The unfair characterization of SEO like alchemy in the last decade has triggered majority of the business owners to devalue the importance of the same as a part of good as well as a solid advertising strategy.
But this is highly unfortunate and SEO is indeed a worthwhile marketing opening that can fetch more competent indications as well as customers. On the top of that studies have also made it clear that SEO can reap superior ROI than any other traditional form of marketing. Keeping the spirit of importance, let’s identify top reasons that suggest why SEO is indispensable for a business.
1. SEO is an Investment But Not a Cost
It remains no doubt that SEO is one of the most significant and valuable investment businesses can make. Tying with SEO to Web Analytics data, digital marketers will get to see keywords that have great conversion rates and that leads you to rank of the page #2 on Google. By this, you know that you are leaving a substantial amount of money on the table.
Elating the rank to top 3 sports on the first page of the Google search results, where majority of the clicks go, can offer a massive return for the modest investment for SEO. This is probably the reason SEO is associated with investing in real estate – where the results could be beyond expectations when executed in a right way.
2. SEO can Even Beat the Paid Traffic
You might be using Google AdWords or any other forms of PPC advertising very efficiently. Instead of the high success rate, it is quite enigmatic that SEO which pushes 75% of the inclusive search traffic reaps SEM marketing budget of not more than 15% on an average.
On the other hand, PPC that hardly offers 25%, and makes almost 89% from the same. It is also true that the exclusive focus on PPC ignores the hidden component of the iceberg that is the search traffic. So, do not wait to hire SEO services in Cape Town or in any other location.
3. SEO is 100% Measurable Marketing
The best thing is that every single element of SEO is dignified, modified and can be assessed by the digital marketers. And this is indeed one of the most effective ways to find out the return on every SEO dollar or capital invested to upsurge the search rankings of the site.
To make things even more convenient, it is important to ask the agency offering web development in Cape Town or in any other location to make the site SEO friendly. This will help customers to connect fast and to avail the desired products and services.